Justin Bieber took to Twitter on Friday to debut his new platinum blonde hair with the hashtag #blondebieber.

Once the news reached his over 57.5 million followers, the hashtag #WeLoveYourNewHairJustin began to trend for hours!

Inquisitr reported on Saturday that the 20-year-old singer kept his platinum blonde locks under his hat during a day out at Venice Beach, CA. Even after posting that dramatic transformation selfie, he didn't seem ready to rock a close-up when he's out and about.

In a photo of Bieber and producer of "All About That Bass" Maejor Ali, the pair were enjoying the sun, sand and sights on the bech, which accompanied by security, of course.

In another photo of the pair, Bieber is seen standing on a neon, green skateboard which he used at the beach's skate park.

An eyewitness posted on Twitter that he later used the skateboard to hide between.

The "Heartbreaker" singer reportedly swapped his usual brown locks for his bleached blonde at a West Hollywood hair salon on Thursday.

Rumor has it, Bieber has been hiding his hair in hats and swerving camera shots since his big change. He apparently kept his hair hidden while on a lunch date with his mom, Pattie Mallette, at Il Pastaio resataurant in Beverly Hills on Friday.

Check out the video about Bieber's new look below.

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Justin Bieber