Twinkies May Survive: Mexican Company Bimbo Interested In Buying Hostess
The makers of Twinkies, who announced last week that they were going out of business, started liquidating the company's assets on Monday with new ownership going to the highest bidders.
Gregory Rayburn, CEO of Hostess Brands, expressed his optimism in finding new life for the company on Sunday in an interview with ABC News: "I think we'll find buyers. A few have surfaced already since Friday expressing interest in the brand to acquire them."
According to Fox News, one of the companies seeking ownership is El Grupo Bimbo, the largest bread-baking company in the world based in Mexico. The acquisition of Hostess Brands will add to the list of well-known U.S. companies owned in part by Bimbo, which include Thomas' English Muffins, Sara Lee and Entemann's.
Some of the other companies possibly interested in acquiring Hostess Brands are Little Debbie makers McKee Foods, ConAgra and Flowers Food.
Hostess Brands, famous for the classic snack and Wonder Bread, is shutting down operations after a union dispute and a devastating strike. The company announced Friday that they're seeking permission from a federal bankruptcy court to close the business.
While the company will be sold off, it may mean a fresh update of their products. However, even if the company is bought, it still means the current workers are out of a job.
"The industry has overcapacity. We're overcapacity. Our rivals are overcapacity," Rayburn said in a CNBC interview.
Around 18,500 Hostess employees will be out of a job with the closing of 33 bakeries, 565 distribution centers and 570 outlet stores. The Bakery Union, which represented 30 percent of Hostess' employees, blamed the company's management for its downfall and not the strike.
Hostess previously filed for bankruptcy twice. The first instance was in 2004 and the last in January 2012.