Here are some of the best deals to take advantage of during Amazon Prime Day 2015.

Amazon is conducting Prime Day today (Wednesday, July 15) only, with hot deals on electronics, movies, books and more. Amazon Prime Day is essentially their version of Black Friday, with huge price cuts on all sorts of products.

"'Black Friday in July' sales aren't a new thing," deal expert Kristin Cook said, via Today, "but this one seems to promise a true Black Friday experience at about the half-way mark until the real deal."

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Only shoppers with Amazon Prime ($99 per year service) will be eligible for the sales.

Listed below are just a selection of the best deals:

Amazon Fire Products:

The Fire TV Stick is $15 off while the Kindle is available for $30 off. Meanwhile, the Fire HD 7 (and Kids Edition) are $60 off as well.

TVs:

Samsung 50-inch 4K TV available for $999.99, which is 66 percent off. A 40-inch 1080p LED TV is priced at $115.

Music:

Only $4.99 for a wide variety of digital albums.

Headphones:

Bose SoundTrue On-Ear Headphones are $79.99, which is 47 percent off.

GoPro:

The GoPro HERO4 Black Prime Bundle is 28 percent off, coming in at $499.99.

Kitchen products:

Products from brands like Cuisinart, Foodsaver, KitchenAid and Thermos are available for up to 70 percent off.

Roomba:

The iRobot Roomba 595 Pet Vacuum Cleaner is available for $249.99, which is 34 percent off.

Most of these sales will conclude by the end of the day.

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Amazon, Amazon Prime