Nvidia Is Growing Interest in GeForce Founders Edition Graphics Cards; Competing With GPU Video Card Partners [Video]
NVIDIA's interest in the Founders Edition graphics cards line up has been progressively rising and it has plans to continue producing them in 2017 going forward, says report.
This means that NVIDIA will be opponent with its very own add-in-board (AIB) partners for the market share of GeForce graphics cards. The Pascal Founders Edition variants of the GTX 1080 and GTX 1070 were more expensive than the custom variants however the cards still managed to be wildly successful.
According to a report DigiTimes, Nvidia's growing success in selling its own brand of Founders Edition Pascal GTX 10-series GPU products is going to hurt the profit of its third-party partners and publication's take is that it will be good for everybody. Nvidia inclining up its own brand of GeForce cards will inspire its GPU chip customers to improve their versions.
Add-in board partners, like Asustek, Colorful, MSI, Palit, EVGA, and Zotac, have already raised the concern about Nvidia's move last year. Nvidia's privilege is it can release its Founders Edition products one month before its third-party partners could launch their own equal GPU products.
The company now reportedly planning to continue its raid into self-manufacturing a complete GeForce graphics card in 2017, as the market has a limited size, it means that any additional profit NVIDIA makes from its Founders cards will have to come from the market share of their AIBs.
According to estimates done by WccFtech, the AIB GPU market makes a profit of a few hundred million US dollars every quarter, and this is just for the top 10 graphics card manufacturers. If the success of the Founders Edition is any pointer then it would appear that people are very much willing to buy from NVIDIA directly, and even pay a premium for it.
PC gamers are perhaps aware that benchmark tests done last year that had revealed third-party brands offered slightly better performance than Nvidia-branded Founders Edition Reference GTX 1080/1070. If the company is able to slowly break its way into its own subsidiary market, then it will be able to up its bottom line by quite a few million bucks.
