Kanye West Shocked Adidas Execs by Playing X-rated Film: 'This Is Your Worst Nightmare'
"Yeezy" founder Kanye West made this unexpected move in a business meeting with Adidas.
Kanye West recently drew controversy in numerous headlines as of late following the release of his Yeezy Season 9 collection, which featured a "White Lives Matter" shirt in bold text. The statement sparked outrage among critics, resulting in the "Yeezy" founder starting an online feud and getting restricted on Instagram.
Some sources allude to his troubling behavior as a result of severe mental episode. However, Ye recently took to Youtube to showcase more of his erratic behavior in a business meeting with the sports brand, Adidas.
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What Happened During the Business Meeting
In a recent Youtube upload from Kanye West, the rapper produced a 30-minute documentary giving an inside look at his daily routine and what transpired during a past business meeting with the retail brand.
During the latest meeting, West proceeds to show the four employees a pornographic video, which triggers their discomfort. One of the men, whose face is blurred. asked Kanye, "Is this a porn movie?" to which West confirmed, and the man expressed "Jesus Christ." in disbelief.
However, a liaison from Ye's team explained the purpose of the X-rated video, telling the Adidas execs, "What you're feeling right now is extreme discomfort, and that is exactly the point," he says. "When someone steals this man's ideas, his creations, it's like you're stealing a child. These are all children of his mind, and you've kidnapped them."
According to Ye, Adidas had stolen one of his ideas, specifically, the release of their Adilette 22 slide, which Ye claims is a ripoff of the Yeezy Slide.
Adidas' Statements on 'Yeezy' Partnership
Notably, Adidas recently released a statement that their partnership with "Yeezy" is currently under review.
"The Adidas Yeezy partnership is one of the most successful collaborations in our industry's history. We are proud of our team that has worked tirelessly throughout our collaboration with Ye and the iconic products that were born from it. We also recognize that all successful partnerships are rooted in mutual respect and shared values." A representative for Adidas stated.