Pharrell Williams was confronted by an animal rights activist during the premiere of his LEGO-inspired biopic 'Piece by Piece' in Toronto this week.

Pharrell Williams
Pharrell Williams Getty Images

During a Q&A session following the film's screening on Monday at the Princess of Wales Theatre, a protester from People for the Ethical Treatment of Animals (PETA) interrupted the event. The activist expressed her opposition to Pharrell's use of animal skins and fur in his work as Louis Vuitton's menswear creative director.

The woman held a sign that read, "Pharrell: Stop Supporting Killing Animals for Fashion," while shouting, "Stop torturing animals!"

Pharrell, 51, remained calm, responding, "You're right. You're right. You're right. God bless you," and asked the audience to give the protester a round of applause.

Kenzo : Front Row - Paris Fashion Week - Menswear Fall/Winter 2024-2025
PARIS, FRANCE - JANUARY 19: (EDITORIAL USE ONLY - For Non-Editorial use please seek approval from Fashion House) Pharrell Williams attends the Kenzo Menswear Fall/Winter 2024-2025 show as part of Paris Fashion Week on January 19, 2024 in Paris, France. Photo by Pascal Le Segretain/Getty Images

Despite the "Happy" singer's reaction, the protester continued her demonstration until security escorted her from the venue.

PETA later posted a video of the incident on Instagram, writing: "We CRASHED @pharrell's @piecebypiecefilm premiere at @tiff_net to remind the @louisvuitton men's creative director that animals suffer for fur & wildlife skins. Do the right thing and switch to faux & vegan alternatives NOW!"

PETA's executive VP Tracy Reiman also commented, stating they would cease protests once Pharrell stopped using animal products in his designs.

Pharrell used crocodile-skin for the "Millionaire" Speedy bag for Louis Vuitton, which further sparked outrage from animal rights activists.

In an open letter, PETA Senior VP Lisa Lange criticized Pharrell's choices, inviting him to visit a crocodile farm to witness the harsh realities behind such products.

Tags
Lego, PETA, Toronto film festival, Louis Vuitton