Super Bowl commercials are often considered to be as important as the game itself because of the draw they tend to pull (and the expensive price companies pay for the coveted airtime), but with a political landscape that has seemed more fraught than ever, several companies decided to use their space to get real with political messages.

The overall theme of the night seemed to be about embracing diversity, as well as discussing the acts of the Trump administration, which has only been in the White House for three weeks, and yet has stired up a lot of controversy with fulfilling campaign promises about the border wall with Mexico, a Muslim ban and others. And while some of the ads may not have initially been meant to provoke a political message aimed at Trump, there's no question these nine certainly did that.

TurboTax: "Humpty Fall/Humpty Hospital"


Technically, the ad which aired during the Superbowl was a follow-up to one which aired during the AFC Championship game, which was the one which truly held a political message. Featuring Humpty Dumpty who falls off a wall while doing his taxes, the ads together take aim at two things concerning Trump-the fact that he has not released his tax returns and continues refusing to do so (as well as the reveal during the campaign last year that he likely hadn't paid federal income taxes for nearly two decades), and of course, his Border wall plans. The ad during the game, which showed Humpty in the hospital, drove the point home that even though he was in the hospital after falling off the Wall, and was badly injured, even he still found time to get his taxes done.

Budweiser: "Born The Hard Way"

An ad that wasn't probably conceived as a political message entirely got caught up in the bunch anyway, as Budweiser told the story of their founder Adolphus Busch, and his journey to emigrate to America and follow his dream. The ad, which was initially released just after Trump enacted his Muslim Ban, has since led to intense criticism, and even a trend on social media to boycott the company's brew.

Airbnb: "We Accept"

Airbnb made no qualms about having a blatant political message in their ad, which criticized the Ban and the Wall both with a message that many have deemed the actions to be against-one of inclusion and diversity, no matter, race, religion, nationality or sexual orientation. The company also pretty much confirmed the ad was a direct attack on the policies of the Trump administration by conceiving the idea just last week

Google Home: "Welcome Home"

While not overly political, the commercial was one which promoted diversity as people from all walks of life and nationalities were featured, as well as symbolism, as a car drove past a rainbow flag promoting gay rights, and even featured a religious symbol with a mezuzah as well.

Michelin: "I Need You"

Also an ad that wasn't blatantly political, but still promoted messages of diversity by showing people from all walks of life.

It's a 10 Haircare: "Hair"

This ad was a direct hit on Trump and his hair, which has often been criticized and made fun of, even before he was President. There was no question they were attacking him, as the opening line in the ad said that America was in for four years of "awful hair."

84 Lumber: "The Complete Journey"

An abbreviated version was shown during the telecast because the original was rejected for being too political, but the TV version directed viewers to witness the full ad online afterwards, which showed a woman and her daughter, immigrants from Mexico, who were headed for America, but greeted by a massive wall keeping them out. The commercial then showed a door which was built into the wall by men using the company's products, giving the woman and her daughter hope, with the message that "the will to succeed is always welcome here," attacking that Donald Trump only saw Mexicans crossing the border as bad people, and promoting the message that many were coming over in the hopes of getting a better life.

Coca-Cola: "It's Beautiful"

The beverage manufacturer actually re-aired a commercial from 2014, which featured people singing "America the Beautiful" in a multitude of languages. Choosing to have it air now, after the ban on Muslims and action taken to begin construction of the wall, was a message that once again was meant to promote diversity and the message that America was a melting pot country comprised of all different people.

Audi: "Daughter"

Not necessarily one that attacked Trump per se, there was still a political undertone and message to this ad, which tackled the fact that women are still paid less than men on a national average, even when they do equal work. Some of the wording could have drawn a parallel to the fact that Trump won the election despite losing the popular vote by over 3 million votes to Hillary Clinton, whom many expected to become the first female POTUS, but it wasn't a blatant part of the message.

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Super bowl commercials