Paula Deen Dumped by Caesars; Four Casino Restaurants to Close Amid Scandal
Paula Deen has lost yet another endorsement deal.
This time she was dumped by Caesars Entertainment. The casino corporation behind Caesars Palace is severing its ties to Deen, who had restaurants at four of its properties throughout the country.
Caesars announced that ending its relationship with Deen was in the "best interest" of the company.
"While we appreciate Paula's sincere apologies for statements she made in her past ... we have mutually decided that it is in the best interests of both parties to part ways at this time," said Jan Jones Blackhurst, executive vice president of communications and government affairs for Caesars Entertainment.
The company operates Paula Deen-themed restaurants at four of its casinos: Horseshoe Southern Indiana, Harrah's Tunica in Mississippi, Harrah's Joliet in Illinois and Harrah's Cherokee in North Carolina.
The restaurants will now be "rebranded" and reopened - without the Deen association.
Deen's troubles began when almost two weeks ago when a deposition in a discrimination lawsuit was released in which she admitted using the n-word in the past.
Following the controversy last week, the Food Network said it wouldn't renew Deen's contract when it expires at the end of the month. Pork producer Smithfield Foods, with a line of Deen-branded hams, dropped her as a spokeswoman on Monday. Home shopping corporation QVC announced that are "reviewing [their] business relationship with Ms. Deen" in the wake of the scandal.
On June 26, Deen appeared on TODAY for her first TV interview since she was let go from the Food Network. The celebrity chef addressed the claims made against her, admitting she used the N-word only once in her life, and she's "not" racist.
"I know my love for people, and I'm not going to sit here and tell everything I've done for people of color," she added.
Asked if she knew the N-word was offensive to black people, Deen said, "I don't know, I have asked myself that so many times."
She added: "I go into my kitchens and hear what these young people are calling each other... I think for this problem to be worked on these young people are gonna have to take control and start showing respect for each other."
Deen admitted she is "heartbroken" over the controversy and began crying.
Watch Paula Deen's TODAY interview.