Move over Micheal Phelps, there's a new poolside poster boy; and he goes by the name of Ryan Lochte. Already with a gold medal win over Phelps and another team silver in this year's London games, the Florida native is turning heads; not only in the water, but with his ever so increasing commercial appeal.

Endorsements are sailing in by the boat load, as the 27-year-old now has contracts with Ralph Lauren, Proctor & Gamble and even Gilette; along with Speedo, AT&T and Gatorade, amongst others.

Ryan Lochte Destroys Phelps, Takes Gold at 400-Meter Race [VIDEO]

Surprisingly enough, the suave swimmer also shamelessly sported a red, white and blue diamond encrusted grill after his 400m win atop the podium.

"For those who don't know what a grill is, it's basically a retainer filled with diamonds. I wear it when I go to the podium. It's just a unique way of showing personality out to everyone," the rising star explained via YouTube video to Speedo USA in 2011.

Ryan Lochte's Mom Says 'He Goes Out On One Night Stands' [DETAILS]

The man exemplifies fashion. He not only designs his own footwear, he also graced a recent cover of Vogue.

Lochte even has his hands in the social networking scene as well, as he currently has over 400,000 followers on Twitter to date.

He recently tweeted a shout out to his masses.

"What's up to the loyal Lochtenators of Lochte Nation?" said Lochte, earlier yesterday.

"Pretty cool we r trending thanks to u! I've always said we r in this together & WE ARE!"

Speaking of together, many females would certainly like to know if the gold winning superstar has a significant other.

Fortunately for the ladies, the USA swimmer is still single, but unfortunately "too busy" to mingle.

Previously linked Aussie swimmer Blair Evans had the following to say regarding Lochte:

"I don't think he wants to get into a relationship. It just wouldn't be fair to the girl. He doesn't have the time."

For now he seeks companionship in Carter, his Doberman Pinscher. Be jealous ladies.

Tags
Ryan lochte, London 2012 olympics